Going through past emails I came across one I sent to my wife in April 2020 with an excerpt which I thought she’d find interesting:
People think constraints are, well, constraining. But actually they open up a whole new world of creativity and opportunity. And the results can be groundbreaking.
Take Dr Seuss, who wrote, after a bet with his friend, a whole childrens book only using 50 words. ‘Green Eggs and Ham’ went on to become his bestselling book selling 8 million copies worldwide.
I googled it and realised I’d read it in this blog post by the brand Paynter which have a very interesting business model (‘We make limited edition jackets sold in Batches, 4 times a year.‘) and I think have fully adopted the idea of constraints.
My Excerpts 